Responsibilities

Key Project: Establishment of HTN - DugoutTV Streaming (“DugoutTV”)

Create/execute DugoutTV social media marketing campaign to drive subscription sales and viewership
Facilitate ALPB website DugoutTV hosting and subscription sales
Mine baseball industry, social channels, historical archives to discover 3rd parties to provide content to DTV
Launch social media marketing program with league communications, teams, HTN and content providers
Document content provider acquisition development and follow up using available CRM tools
Proactive touch base follow ups to content providers; actively work with each to promote subscriber sales
Determine feasibility of sponsored programming activities (e.g., “Brought to you by…)
Conduct research to determine suitability for DTV advertiser-to-league-sponsor presentations
Create actionable opportunities through internal/external strategic research and outreach
Research prevailing, comparable marketplace acquisition rates (i.e., FAST channels)
Support Marketing Committee Chair and league president with administrative follow-up, record-keeping, data collection, and deal flow
Attend planning and other required company conference calls and meetings
Shadow league and club representatives during marketing meetings to learn processes and plans

Relationships

Report to Marketing Committee Chair with dotted line responsibility to league president; actively collaborate with league office Communications, HTN, and Baseball Operations teams
Consistent interaction with League Marketing Committee Chair, team representatives and with content providers regarding social media topics and opportunities

Authority:

Recommend to Committee Chair and president changes which will expedite or correct hurdles with HTN
Work with league Communications to actively promote league advertisers and content providers
Implement changes with the approval of Committee Chair and president
Not authorized to bind the company to any contract

Anticipated Results

Increased DugoutTV subscriptions and programming
Return all stakeholder inquiries within one business day
Quantifiable outbound content provider solicitation/follow up messages each day
Compose and execute sustainable action templates (e.g., marketing, 3rd party LOAs) for future use
Achieve above-forecast revenues
Completed and documented content provider-facing activities and records

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Atlantic League